More Than Travel: Celebrating the Heart of MVP During the 2025 Holiday Season

Travel is typically centered on destinations; however, in December, Magical Vacation Planner was focused on the local people. While wrapping up 2025, our team was able to take a break from the booking sessions and demonstrate our core values, Caring, Kindness, Positivity, and Honesty, by literally putting them into practice through the Heart of MVP Holiday Giving projects. From our headquarters in Mitchell, Indiana, to our network of advisors across the country, it was a season defined by relationships rather than just checklists.

The Magic of 1,000 Toys

The absolute highlight of our season happened right in our backyard. Thanks to an incredibly generous anonymous donor, the Heart of MVP Foundation received 1,000 toys to distribute to local families. Working alongside the Mitchell school system, we were able to ensure those gifts found their way to the kids who needed them most.

It was a moment of pure joy in the community, as well as the assurance that no one in our society is left behind.

Doubling the Impact

Our MVP family was another example that comes to mind when we think of people stepping up during the holiday season through the “Shop With an MVP” Holiday Matching Program. By matching donations from our team and supporters, we were able to double the impact of every dollar.

As JJ Eubanks, our EVP, put it: “Our mission has always been about people first. Seeing everyone turn compassion into actual, tangible action for these families is what makes this work so meaningful to us.”

New Traditions and Local Relationships

This year was not only about giving; it was also about receiving. On the 19th of December, we hosted the very first Heart of MVP Holiday Tea, an event we dearly hope will become a tradition. Our advisors had a moment to slow down, connect with each other, and celebrate their shared success.

The festive spirit did not stop there and was very much alive during the Holiday Open House on Saturday. The building was buzzing with neighbors and friends coming to the Wreath Silent Auction and the bake sale. Every dollar spent on the auction or the delicious treats went straight to the Heart of MVP mission.

A Note from Jamie

Looking back on the weekend, our CEO Jamie Ane Eubanks, was moved by the combined effort:

“The Heart of MVP Holiday Giving season is a beautiful reminder of who we are and what truly matters. Seeing our advisors, team members, and community come together with such genuine compassion and generosity fills my heart with gratitude. This is the Heart of MVP in action.” 

Read the Full Story

We invite you to read the full press release for more details on our community impact and the Heart of MVP Foundation:

Read the Full Press Release Here

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